Primeknit is a knitting technology applied to functional and innovative apparel and footwear. The wordmark is formed from analyzing the knitting process in detail to identify the minimal amount of design for wordmark legibility at small scale. As such each 'pixel' square is 1 knit loop wide/tall and can be applied to any knitted piece with a clean aesthetic.

Design Team:Ed Baigrie, Chris Erickson, Damien Webb